Where brands launch
campaigns and creators
get paid.

Skip the DMs. Brief once, match with vetted creators on Instagram, TikTok, YouTube, and X, and release escrow on approval. No retainers, no chasing receipts.

InstagramTikTokYouTubeX
CampaignOpen

Nike — Campus Creator Campaign

InstagramTikTokYouTube

₦250,000

Held in escrow

12
apps
+8
12 creators applied ✓

For brands

Launch a campaign in minutes.

Describe your content needs, set your budget in NGN, choose your platforms, and watch creators apply. Pick the best fit and fund the escrow — all in one place.

Launch your first campaign

Payments

Payments in escrow.
Every time.

Brands fund the campaign upfront via Paystack. The money sits safely in escrow until you approve the delivered content — then it goes straight to the creator's bank account, fast.

Get started for free

Brand funds escrow

₦250,000

Creator delivers post

Content approved

Payment released

₦237,500 → Bank

Views this week

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Platforms tracked

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Analytics

Track content performance live.

See views, likes, comments and reach from Instagram, TikTok, YouTube and X — all in one dashboard. No business accounts required.

See it in action

The UGC marketplace built for every creator.

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Platforms tracked

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Escrow-protected payments

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Platform fees for creators

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Average payout time

Creators using CreatorMarkt

Adaeze C.

Adaeze C.

Lifestyle · Lagos

Zara M.

Zara M.

Fashion · PH

Emeka B.

Emeka B.

Food · Lagos

Ngozi N.

Ngozi N.

Beauty · Ibadan

How it works

Brands post a brief

Describe your content needs, set your budget, choose platforms, and set a deadline. Takes less than 5 minutes.

Creators apply

Vetted creators browse open campaigns and apply with their rate and pitch. You review, accept, and fund the escrow.

Track & get paid

Content goes live. CreatorMarkt tracks performance live. Brand approves. Payment releases to creator's bank account.

Have questions?
We have answers.

What exactly is CreatorMarkt?

A two-sided marketplace for short-form UGC campaigns. Brands write a brief, fund the budget in NGN escrow, and pick from creators who apply. The creator posts on their own Instagram, TikTok, YouTube or X account, the platform pulls the public metrics, and once the brand signs off the payout fires to the creator's bank.

Do I need a minimum follower count to join as a creator?

No. CreatorMarkt is built for the long tail of African creators — micro and nano accounts welcome. Brands here care more about how your content actually performs than your follower number, and a tight 5k-follower account that converts will out-earn a sleepy 200k one every time.

What does it cost to run a campaign as a brand?

The platform charges a tiered fee on top of the campaign budget you set — 10% for briefs under ₦500,000 and 7% for briefs at or above ₦500,000. No monthly subscription, no per-seat pricing, no surprise add-ons. You see the full quote, including fees and the escrow total, before you ever click pay.

Which platforms do you track?

Instagram, TikTok, YouTube and X. Once a creator submits the post link, the platform scrapes public engagement (views, likes, comments, shares where available) on a recurring schedule, so you get a live performance view per campaign without anyone connecting a business account or installing a pixel.

How does escrow actually protect both sides?

When a brand accepts an application, the full budget is charged to Paystack and locked in escrow before any work starts — so creators never deliver for a brand that can't pay. Funds only release once the brand approves the content, and if there's a dispute the platform reviews the brief, the deliverable and the metrics before any money moves either way.

What happens if a creator misses the deadline or a brand rejects the work?

Missed deadlines automatically flag the application for cancellation, and the brand's escrow refunds in full. If a brand rejects content the creator has the chance to revise based on written feedback. Unresolved cases go to platform review — the bar for refunding the brand is clear: the deliverable has to fall outside what the brief actually asked for.

When and how do creators get paid?

The moment a brand approves a deliverable, the payout fires through Paystack to the bank account on the creator's profile — usually settled within 24 hours. No invoices, no chasing, no 30-day net terms. Creators keep 100% of the agreed rate; the platform fee is paid by the brand.

Can I run one campaign across multiple platforms?

Yes. A single brief can target any combination of Instagram, TikTok, YouTube and X — you set the deliverables per platform and the platform handles the matching. Performance for all of them rolls up into the same campaign dashboard.

Is there a minimum campaign budget?

There's no hard floor, but campaigns under ~₦25,000 per creator tend to struggle to attract strong applicants — that's roughly the going rate for a single short-form video deliverable from a vetted creator. The brief composer shows live rate-card data so you can set a budget that will actually land applications.

Do brands see my real numbers as a creator?

Only what's already public on your posts — views, likes, comments. CreatorMarkt does not ask for, store or share private analytics from your social accounts, and you never have to hand over passwords or business-account access. Your profile shows aggregated performance from past campaigns so brands can judge fit at a glance.

The fastest way to launch
a UGC campaign, anywhere.

Start for free